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Cause-related initiatives, or social marketing, involves mutually beneficial partnerships that directly impact a company's business such as revenue growth or employee wellness benefits.

At Toronto General & Western Hospital Foundation, our goal is to expand donor support into charitable promotions by partnering with companies and businesses whose stakeholders have a vested interest in global leadership, research innovation and health sciences. By partnering with us, your company will experience an increase in profitability and brand recognition not to mention the thousands of lives that you will be helping to save.

Examples of the type of cause-marketing partnerships that we participate in include: the sale of paper icons, the donation of a percentage of product sales, coin collections, round up programs and retail merchandising.

To explore a cause marketing opportunity with us, please complete our online proposal form. For more information, please contact Jodi Frers at jodi.frers@uhn.ca or 416.340.3298.

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